Importance of WhatsApp Business API for Educational Institutions

With more than 2 billion monthly active users, WhatsApp has surely become far and away the most useful mobile messenger service in the world. Now, there are a lot of factors adding onto this enormous engagement. One of the most crucial factors being an open rate of 98%.

Yes, you heard me right. Needless to say, WhatsApp happens to be the most preferred channel of student engagement and nurturing. Traditionally, educational institutions used to nurture their students over mediums, like bulk SMSs, bulk emails, and exhaustive calling sessions by the counselling teams. However, this prey and prey approach led to choked bandwidth, which further resulted in lost opportunities. With this in mind, Meritto introduced WhatsApp Business API for Education Institutions to empower their marketing and admissions team?

Having WhatsApp Business API as a touch point empowers you to send rich multimedia messages, Attractive gifs and unlimited stickers help amplify your brand recall. Like no other channel, this feature empowers you to improve your counsellor productivity, enhance student experience, and ultimately improve the admissions process. WhatsApp also lets you share instant updates like deadlines, reminders & application statuses. Our pre parked templates not only save your counsellors from the toil, but also help them in nurturing the students better and ultimately scale enrollments.

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