Dynamic Activity
Bring every external student activity into your Education CRM, giving your teams a unified view to nurture smarter and convert faster.
Every student activity critical to your enrollment now in your radar
Dynamic Activity makes your platform the complete storybook of every lead, capturing every engagement activity whether it happens inside or outside your platform. From website clicks and app downloads, to fee payments, course progress, webinar attendance, and campus visits every action is logged and tied back to the right record.
With this 360° view in one place your teams get the context to understand intent, prioritize smarter, personalize outreach, and move the right students forward, faster.
Define and configure the activities that matter most
Every institution measures intent differently. With Dynamic Activity, you choose which actions to capture, like payments, course sign-ups, or campus visits, and set the rules for how they’re recorded. This way, your teams focus only on signals that truly reflect intent, not just noise.
Capture every activity with rich context
Log every activity along with the details that tell the full story of student engagement, not just the action itself. Add configurable fields like course name, payment mode, completion %, and more to each activity form. This way, every record carries rich context, making it easier to filter, analyze, and act with precision
See every activity recorded where it matters
Once defined, every activity is logged automatically in the lead profile timeline, giving counselors a clear view of each student’s journey. At the same time, all activities flow into a centralized place across leads and opportunities, where teams and admins can use smart filters to spot trends, track performance, and see which actions truly drive conversions.
Watch scoring bring clarity to intent
With lead scoring powered by the exact activities and scores you’ve defined, you can set benchmarks, compare scores across the funnel, and quickly priortize potential leads. With this clarity, outreach becomes timely, personal, and more effective.
Turn activity data into smart segments and faster conversions
With every student dynamic activity recorded in your CRM, you can put the data to work. You can segment leads, build focused lists, assign counselors, trigger campaigns, or create workflows. By acting on rich, activity-level insights, your teams can target smarter and move students to conversion faster.
