Operating enrollment at peak efficiency with a data-driven, mission-led approach

In a time when enrollment teams are expected to do more with less — and do it fast — the best institutions are turning to data, segmentation, and automation to optimize their funnels. But efficiency doesn’t have to come at the cost of authenticity.

In this session, we spotlight Clark Atlanta University’s extraordinary admissions journey, which saw a record-breaking 46,000+ applications for just 1,200 seats while also raising the academic profile of its incoming class. From strategy to execution, we’ll explore how to balance tech-enabled precision with a mission-driven approach that attracts not just more students, but the right ones.