Modern marketing and communication strategies for university presidents and trustees in the US

In today’s competitive and complex higher ed landscape, strategic marketing and communication have become essential leadership strategies and not just operational functions. For university presidents and trustees across the U.S., mastering these domains is key to navigating enrollment challenges, building trust, and driving institutional transformation.

This webinar dives into modern marketing and communication strategies designed for today’s leadership realities. Drawing from Dr. Joseph A. Brennan’s extensive experience from managing presidential transitions and leading major rebrands to achieving record-breaking enrollment at Montclair and beyond, we’ll explore how data-driven storytelling, integrated messaging, proactive communication, and such more strategies can empower presidents and trustees to lead with clarity and confidence.