Create Powerful Automation Flows &
run your conversions on Auto-Pilot
Typically, educational organizations acquire leads from multiple sources. Due to limited resources, their nurturing efforts are limited to standardized bulk emails, SMSes, WhatsApp messages, and one-on-one calls. The lack of personalization and untimely response results in poor engagement, spamming, and broken customer experience, leading to a higher number of drop-offs. This in turn, severely impacts your marketing ROIs, degrades brand value, and limits enrollments in an admission cycle.
Meritto Marketing Automation platform enables you to run your enrollment processes on auto-pilot mode! Customize powerful marketing workflows to nurture prospects with a personalized touch at their very own stage in the enrollment journey. Sync your interactive stage-specific communication templates (SMSes, emails, Push Notifications, and WhatsApp messages) with real-time updates in the lead stage and enhance your engagement. Build powerful marketing workflows and ensure that your prospects take the right action, add more personal touch by empowering your teams to intervene at the right time! What’s more? Intelligent nudges help you automate daily tasks by automatically nudging the parent’s to the next step, even while your team is on leave.
Experience 360° Marketing Automation for Enrollments
Automate engagement for your prospects across channels to ensure multiple touchpoints that lead to faster and increased conversions.
Automate emails based on prospects' admission journey
SMS
Nurture prospects through multilingual text messages
WhatsApp Business API
Engage with immersive messaging on WhatsApp
Push Notifications
Ensure prompt prospect and counselor actions
Automate Targeted Communication through Drip Marketing Workflows
Automate engaging experiences for your potential prospects with a steady stream of marketing emails, SMSes, and WhatsApp messages. Target your communication throughout the inquiry-to-enrollment journey based on the stage and activity of a prospect with an intuitive drip marketing workflow builder. Once set up, experience the beauty of marketing automation in real-time as you sit back and watch your enrollments scale.
Personalize Communication for Effortless Nurturing
Send personalized communication to the right prospect at the right time to drive your enrollments. Customize dynamic, personalized tokens for stage-specific marketing automation and make nurturing more effective than ever. Engage with the lead/ inquiries contextually based on their profile details, course, stage, disposition, activity, location, and numerous other parameters to channel prompt responses. Build powerful marketing workflows to target prospects at their very own stage in the enrollment journey and automatically re-assign leads to-and-with central/ local nurturing team ensuring no loss opportunities.
Nurture Immersively with Integrated Whatsapp Business API
With an open rate of over 98%, rich media messaging, and the ability to broadcast personalized communication, WhatsApp Business API coupled with the Meritto Marketing Automation platform provides a deeply immersive experience to your prospects, and improves brand recall like no other channel. You can also let Niaa, the Conversational Education chatbot, take over your WhatsApp Business API account to nurture candidates 24x7x365.
Accelerate the Enrollment Journey with Push Notifications
Keep your prospects informed and interested throughout the admission journey with real-time push notifications that elicit prompt responses. Build trigger-based communication workflows to update counselors with notifications on the Meritto Mobile App when to take critical actions, overcome time lags, and optimize time to enrollment.
Deliver a Supreme Experience to Your Prospects
When prospects receive personalized communication timely, it prompts them to respond proactively, improves your brand reputation, and reinforces their decision to join your educational organization. Why make prospective students wait for updates or to get their queries answered when you can automate communication to engage and convert faster?
Optimize Automated Workflows with In-depth Analytics
Track, measure, and optimize your marketing automation workflows with a real-time overview and identify your top-performing channels. Drill-down reports to take strategic decisions in real-time and maximize ROI from marketing spend.
Hear from Our Partners
NPF is really an amazingly powerful CRM, if properly leveraged, can provide valuable insights about our students or applicants. NPF helps deliver high-quality 360° service by making follow-ups and seamless customized end-to-end communications for every inquiry and also preserves a record of every enhanced communication, at ease. Read more
Neeraj Singh, Director Admissions, Reva University
Our teams are now connected more than ever, even when on the go. We never miss a pulse of what’s going on with our marketing campaigns, counseling efforts, and applications. Nothing slips through the cracks and with the real-time data that’s available on our Dashboards for a myriad of things, we’ve been able to make quick and informed decisions about optimizing and pivoting when needed. It’s exactly the reason why we thrived with minimal impact in the new world order today. Read more
Sourabh Rungta, Director, Rungta Group of Institutions
Being a marketer, I believe in numbers and with digital media replacing the traditional modes of advertisement, real-time analytics and actionable insights are the weapons with which a marketer fights her/his battles in an industry, as volatile as education. The various modules and dashboards that have been developed by Meritto to meet our requirements, provide us with ease of working and clarity in campaign management. This has enabled my team to keep a control on our various lead and application sources on a real-time basis. We hope that they will continue to grow and revolutionize the education industry. Read more
Vineeta Sharma, Director - Marketing, ITM University
