Grow your Enrollments with Real-time Campaign Management!
Marketing campaigns for all educational organizations is a crucial activity targeted for scaling the enrollments. Besides offline walk-ins and telephony, the current marketing ecosystem of educational organizations comprises numerous digital agencies and publishers who run marketing campaigns to help them build a large pool of prospects. Due to the lack of a campaign management system, educational organizations were not able to track the real-time performance of all their campaigns. And were putting their marketing efforts and investments into vain!
With Meritto Campaign Manager, you can track, measure and optimize the performance of all your campaigns in real-time, maximizing your marketing ROI and enrolments. No more spray-and-pray approach! Run progressive, data-driven offline and online marketing campaigns and welcome complete transparency and accountability in your processes.
Track, Measure, and Optimize
Marketing Campaigns for Enrollments
Optimize your campaigns in real-time by analyzing their performance. Allocate your marketing resources smartly to drive more winning opportunities and achieve your enrollment targets seamlessly.
Source Classification
Auto-categorize leads/ inquiries into different sources with smart inquiry widgets.
Quality Lead Intake
Auto-verify quality leads/ inquiries dynamically.
Conversion Rate Optimization
Optimize lead to enrollment trends based on origin, source, disposition, activity, etc.
KPI Driven Accountability
Drive accountability with publishers based on Cost Per Verified Lead or Cost Per Primary Verified Lead.
Top Channel & Publishers
Identify and optimize the performance of all your lead/ inquiry sources.
MEI
Know the Mutually Exclusive Impact of lead sources at every stage of your admission process.
Monitor Campaign Performance in Real Time
Keep a track of your campaign progress through real-time analytical insights. Identify the star performers and under performers among your lead generation sources, and reward or penalize them accordingly. Analyze, compare, and plan your marketing expenses using real-time campaign performance metrics instead of making assumption-based decisions.
Meritto Campaign Manager at a glance
Optimize Campaigns with Real-time Performance Tracking
Get a bird's eye view of all your marketing campaigns across platforms and track their performance through real-time analytical insights. Identify the star-performing channels and campaigns, track the exact number of total and verified leads captured. Analyze, compare, and plan your marketing expenses using real-time campaign performance metrics instead of making assumption-based decisions. What’s more? You can also track how many of the verified leads have completed their application and taken the enrollment.
Eliminate Lead Duplication with Multilevel Source Attribution
The industry-first, non-editable feature of Meritto enables you to track sources of recurring leads at multiple levels without needing to store your lead multiple times. Eliminate lead duplication completely as the CRM captures instances of inquiries/ leads up to 3 sources- primary, secondary and tertiary source attribution. Accurate source attribution enables you to track the primary touch point of the lead/ inquiry, identify its channel, and optimize your campaigns. That’s not all! Allocate leads/ inquiries dynamically to and within nurturing teams and enhance your conversions.
Ensure Quality Lead Flow with Mutually Exclusive Impact (MEI)
Mutually Exclusive Impact (MEI) enables you to identify the primary touch point of lead/ inquiry as the CRM categorizes them into Primary, Secondary and Tertiary. This empowers you to track the star-performing channel capturing maximum leads/ inquiries as Primary and know how many of them have submitted an application form, made the requisite payment, and taken the enrollment. Get absolute transparency, accountability, and merit-based attribution of your publishers and measure their performance with unique MEI number and percentage.
Optimize Top Performing Source Channels
Get real-time access to Advanced Marketing Analytics to identify the performance of your traffic channels and quality lead-generating sources. Drill down with Property-wise Tracking for each lead source to know the performance of individual campaigns. Customize marketing/ remarketing campaigns to maximize engagement and grow your conversions.
Benchmark and Compare Performances of Publishers
Empower Publishers with a dedicated Publisher Panel to track the generated leads in
real-time and increase the quality lead flow. The powerful dashboard allows them to track the
Primary, Secondary, and Tertiary instances of all leads/ inquiries, ensuring lead data masking for
utmost level of privacy for you and highest level transparency for them. They can also view their
MEI number, percentage, and numerous other metrics to continually optimize their performance. Bring
in accountability for their marketing efforts!
Read
More about Publisher Panel
Auto Improve Quality of Leads from Publisher APIs
Customize Dynamic Lead Flow algorithm ensuring a minimum verification condition for the leads as a benchmark, improving the quality of leads you receive through API with Dynamic Lead Flow algorithm. Measure the performance of your publishers in real-time and set. Once done, sit back and witness the quality of your leads improve on a daily basis. Based on a runtime report, the platform dynamically rewards or penalizes your publishers with the number of leads they can share, making it lighter for your pocket! Moreover, you can build unique conditional workflows for Dynamic Lead Verification based on course, class, city, and other parameters.
| Features | Lead Nurturing with MerittoCampaign Manager | Other Campaign Managers |
|---|---|---|
| Primary, Secondary & Tertiary Attribution of Sources |
Yes |
Yes, Partial |
Channel Summary |
Yes |
No |
| Lead Disposition Summary |
Yes |
Yes, Partial |
| MEI (Mutually Exclusive Impact) |
Yes |
No |
| Top Channel and Publisher |
Yes |
No |
Lead Acquisition |
Yes |
Yes |
| Comparative Benchmarking |
Yes |
No |
| Publisher Panel |
Yes |
No |
| Lead to Enrollment Mapping |
Yes |
Yes, Partial |
| In-depth Analytics |
Yes |
No |
Hear from Our Partners
Being a marketer, I believe in numbers and with digital media replacing the traditional modes of advertisement, real-time analytics and actionable insights are the weapons with which a marketer fights her/his battles in an industry, as volatile as education. The various modules and dashboards that have been developed by Meritto to meet our requirements, provide us with ease of working and clarity in campaign management. This has enabled my team to keep a control on our various lead and application sources on a real-time basis. We hope that they will continue to grow and revolutionize the education industry. Read more
Vineeta Sharma, Director - Marketing, ITM University
Meritto has been a big boon for driving accountability with our online content partners who run admission campaigns for us. With the attribution analysis possible through Meritto, we have a real time view on the number of verified leads and completed applications coming from each online partner. This helps us measure the effectiveness of each partner and take informed pricing decisions.Thanks to Meritto we have been able to rationalize our online campaign spends. The customer service provided by Meritto on all aspects related to the entire admission process has been excellent. This is the second year we are using them and have had a great experience. Read more
Dr Himadri Das, Director General, IMI, New Delhi
Meritto has been a big help for fixing accountability with our digital marketing partners who run admission campaigns for SAGE University. With the help of Meritto, we have a real-time view on the number of verified leads and completed applications coming from each online admission partner and help us in rationalizing decisions on our online campaign spends. Read more
Dr. Sanjeev Singhal Director, Admission & Counselling
Our teams are now connected more than ever, even when on the go. We never miss a pulse of what’s going on with our marketing campaigns, counseling efforts, and applications. Nothing slips through the cracks and with the real-time data that’s available on our Dashboards for a myriad of things, we’ve been able to make quick and informed decisions about optimizing and pivoting when needed. It’s exactly the reason why we thrived with minimal impact in the new world order today. Read more
Sourabh Rungta, Director, Rungta Group of Institutions
