“This is the best, we’re the only one, nobody is better than us, only for you”
These are some of the noises that you’ll always hear when looking for the best education in the highly flooded enrollment solutions industry.
Therefore, to clear the clutter and to help you make the right choice as a people-first company, we’re here to demystify the world of the best education CRM solutions.
Let’s dive deep into understanding what the best education CRM truly means and how to identify the perfect fit for your educational organization.
What is a CRM in education sector?
An education CRM (Customer Relationship Management) system is specifically purpose-built to address the unique needs of educational organizations. It helps manage student interactions, streamline enrollment processes and fee payments and improve communication between schools and students. Unlike generic CRM systems, a CRM in education sector focuses on the education sector’s specific requirements, such as student lifecycle management, course registration, and counselors or academic performance tracking.
Why we need an education CRM
In today’s competitive education sector, having a best education CRM is crucial. It not only enhances the efficiency of administrative tasks but also boosts student satisfaction by providing a seamless enrollment experience. With an education CRM in India or anywhere else, organizations can better track prospective students, manage admissions, and ultimately improve their enrollment rates. A purpose-built CRM solution ensures that schools and colleges can maintain strong relationships with their students while navigating the complex educational landscape.
What makes Meritto the best education CRM?
When it comes to managing the complex enrollment processes of educational organizations, generic B2B sales CRMs often fall short. Designed primarily for handling sales pipelines and customer relationships, these systems face significant limitations in the context of the education sector.
Limitations of generic B2B sales CRMs:
- Limited Inquiry Management: Generic CRMs often struggle to handle the large number of leads generated by educational institutions. They often lack dynamic inquiry forms and real-time source tracking, making it challenging to handle applications from various channels efficiently.
- Inadequate Student Engagement Tools: Without specialized features for educational engagement, generic CRMs may not effectively nurture prospective students. They often lack support for personalized communication channels like multilingual SMS, WhatsApp, or automated email sequences, which are essential for maintaining engagement throughout the enrollment journey.
- Poor Integration with Educational Workflows: Generic CRMs generally struggle with integrating into the specific workflows of educational institutions. They may not connect seamlessly with student portals, document verification systems, or custom enrollment processes, leading to inefficiencies and a fragmented experience.
Meritto’s purpose-built CRM in education sector:
In contrast, Meritto’s CRM in education sector is purpose-built to address these challenges head-on with a comprehensive suite of tools:
- Lead Centralization and Management: Meritto’s CRM excels in centralizing inquiries from multiple sources, including online forms, offline events, and digital agencies, into a unified platform. This feature eliminates lead duplication and ensures a coherent view of each student’s journey, which is crucial for managing large volumes of applications efficiently.
- Advanced Student Engagement: Meritto’s CRM enhances student engagement with advanced features such as omnichannel communication (email, SMS, WhatsApp, calls) and marketing automation (drip marketing, counselor nudges). These tools enable personalized and contextually relevant interactions, keeping prospective students engaged throughout the enrollment process.
- Customizable Enrollment Workflows: The CRM includes a user-friendly drag-and-drop workflow builder that allows institutions to create and manage custom enrollment journeys. From application submission to offer letter generation, this flexibility ensures that the CRM aligns perfectly with each institution’s specific processes and requirements.
- Integrated Payment and Document Verification: Meritto’s CRM also offers built-in tools for managing payments and verifying documents. These integrations streamline processes, reduce manual intervention, and minimize errors, providing a more efficient and accurate experience for both staff and students.
In summary, while generic B2B sales CRMs may handle sales activities adequately, they often fall short when it comes to the nuanced needs of higher education. Meritto’s purpose-built CRM for education is specifically purpose-built to address these needs, offering features and integrations that ensure a seamless, efficient, and engaging experience for educational institutions and their students.
What are the purpose-built features of Meritto for enrollment growth
Meritto’s best CRM for education includes a suite of features purpose-built to drive enrollment growth and streamline operations. Key features include:
- Student Lifecycle Management: Track students from initial inquiry through graduation, ensuring a smooth and efficient process.
- Automated Communication: Send personalized messages and reminders, reducing manual effort and enhancing engagement.
- Advanced Analytics: Gain insights into enrollment trends and student behavior to make data-driven decisions.
- Integration Capabilities: Seamlessly connect with other educational tools and platforms for a unified experience.
- Customizable Dashboards: Tailor your CRM interface to meet the specific needs of your institution, improving usability and efficiency.
These purpose-built features set Meritto apart from generic CRMs and provide educational institutions with the tools they need to thrive in a competitive environment.
Final words
Choosing the best CRM for education can be overwhelming given the multitude of options available. However, by focusing on a CRM that is specifically purpose-built to address all the administrative nuances of the education sector, such as Meritto’s purpose-built solution, growing educational organizations can achieve superior enrollment growth and enhanced operational efficiency.
Whether you’re looking for a CRM in education sector or a specialized education CRM in India, Meritto offers a comprehensive and tailored approach that addresses the unique challenges of the educational landscape.
Interested to find out more? Let’s schedule a call to see how you could harness the power of our solutions and your teams to its fullest potential.
