At Meritto (formerly NoPaperForms), we recognize the significant growth and potential of the EdTech industry worldwide. The Indian EdTech market, in particular, is projected to experience a remarkable CAGR of 39.77%, reaching a value of US$ 4 billion by 2025. With the increasing demand for tech-enabled learning solutions and the shift towards online education, the EdTech sector is witnessing rapid expansion.
As the consumer base expands and competition intensifies, it has become crucial for educational businesses to effectively manage and scale their enrollments. This is where CRM for the EdTech industry comes into play. By implementing a robust CRM system, you can not only attract students to your platform but also stay ahead of the competition amidst the proliferation of new EdTech start-ups aiming to revolutionize education.
What does a CRM for EdTech Industry mean?
A CRM (customer relationship management) for EdTech is a software solution that helps them increase enrolments by providing a solution for managing and analyzing interactions with potential students and other stakeholders. It is used to track leads, engage with potential students, and convert them at scale.
Inquiries from students looking for various courses to inquiries from institutions looking to collaborate must be catered to by tech companies.
- Lead generation: By tracking website visitors, social media activity, and other engagement data, such software can help EdTech companies identify potential students who are interested in enrolling in their programs.
- Lead Nurturing: Once leads are identified, a CRM can be used to nurture and engage them through targeted marketing campaigns, personalized follow-up, and other forms of communication.
- Marketing automation: Automating repetitive tasks such as sending out emails, SMS, and other forms of communication can save time and improve efficiency, allowing Edtech companies to focus on lead conversion
- Segmentation: A CRM allows EdTech companies to segment their leads based on demographics, behavior, and other criteria, which can help to target marketing efforts more effectively.
- Analytics: It provides you with data and analytics on student engagement, marketing campaigns, and sales performance, which can help EdTech companies to make data-driven decisions and improve their enrolment efforts.
- Outreach: It helps you reach out to potential students via email, SMS, or other forms of communication and help to schedule demos and consultations which can convert leads into students.
How to Leverage Using CRM for EdTech Industry?
Here are some of the top reasons for using a CRM for the EdTech Industry :
- Personalization: CRM software allows sales reps to track lead stages and tailor communication to meet the unique needs of each student. This can lead to better engagement and enrolments.
- Data analysis: It allows ed-tech companies to collect and analyze data on student engagement, which can be used to improve educational programs and make data-driven decisions.
- Lead management: CRM software can be used to manage leads, track enrollment, and enrich engagement, which can help to increase revenue and improve retention rates.
- Increased Efficiency: CRM for EdTech allows you to automate many of the administrative tasks involved in managing student data, which can save educators time and allow them to focus on delivering quality instruction.
Things to Keep in Mind While Choosing a CRM for Business
Choosing a CRM for EdTech that can help increase enrolments requires considering several key factors. Here are some key things to consider when selecting a CRM:
- Integration: A CRM that can easily integrate with other systems such as LMS, student information systems, and marketing automation tools can help streamline business operations and improve data accuracy. Know more about Integration
- Lead management: It must track you track leads, segment them, and nurture them through personalized follow-up and targeted marketing campaigns can help increase enrolments. Know more about Lead Management
- Marketing Automation: A built-in marketing automation capabilities can help automate repetitive tasks such as sending out emails, SMS, and other forms of communication, which can save time and improve efficiency. Know more about Marketing automation
- Reporting and Analytics: CRM for EdTech should provide comprehensive data and analytics on student engagement, marketing campaigns, and sales performance can help EdTech companies to make data-driven decisions and improve their enrolment efforts. Know more about Reporting and analytics
- User-friendliness: A CRM that is easy to use and navigate can help ensure that staff will use the system effectively, which can improve data accuracy and system adoption.
- Scalability: As the company grows, the CRM must be able to scale with the business and accommodate more users and data.
- Customer Support: It is important to consider the level of customer support provided by the vendor, in case of any issues or queries that might arise.
Conclusion
An Edtech company should only choose a CRM that can help increase enrolments by managing and analyzing interactions with potential students and other stakeholders while keeping track of your sales and marketing team. To help your organization from the tedious process of managing candidate information and much more, Meritto (formerly known as NoPaperForms) has a B2C CRM for EdTech, purpose-built to cater to the needs of their businesses while keeping track of your team and automating their manual tasks.
