In the ever-evolving higher education landscape, institutions face mounting challenges: declining enrollments, shifting student expectations, and disjointed processes. For enrollment teams and decision-makers, these challenges demand solutions that are both innovative and efficient. This is where a higher education CRM like Meritto becomes indispensable.
Meritto’s purpose-built CRM streamlines admissions, unifies workflows, and enhances student experiences—all while fostering growth. Let’s explore how this purpose-built unified platform transforms the way institutions approach enrollment.
Why Institutions Need a Higher Education CRM
The demands of modern education have outpaced traditional processes. Students expect personalized experiences, efficient communication, and seamless application processes. A CRM in higher education empowers institutions to meet these expectations by:
- Centralizing inquiries, applications, and communications on one platform.
- Automating repetitive tasks, saving time and resources.
- Offering real-time insights for data-driven decisions.
- Enhancing collaboration across admissions, finance, and marketing teams.
Institutions that embrace CRMs can create more connected, efficient, and student-centered operations.
Meritto’s Higher Education CRM: Key Features That Drive Success
Meritto stands out as a trusted partner for over 1,000 educational institutions globally. Its robust, purpose-built features address every aspect of the enrollment journey.
1. Centralized Lead Management
Meritto eliminates scattered data by consolidating all inquiries into a unified dashboard.
- Track inquiries from multiple sources, including websites, events, and campaigns.
- Remove duplicate leads and prioritize high-potential prospects.
- Ensure no inquiry is missed, thanks to real-time tracking.
Real-World Impact: Admissions teams save hours daily by accessing all lead data in one place, enabling timely follow-ups.
2. Seamless Communication Across Channels
Effective communication is the cornerstone of successful enrollments. Meritto’s omnichannel tools empower teams to engage students effortlessly.
- Automate follow-ups via email, WhatsApp, and SMS.
- Personalize messages based on student preferences and stages in the enrollment funnel.
- Build trust and connection with targeted, timely communication.
Real-World Impact: Students feel valued through consistent and personalized outreach, boosting engagement and conversions.
3. Automated Application Processing
Manual workflows slow down operations. Meritto automates critical steps in the application process.
- Enable students to submit documents and track applications online.
- Automate offer letter generation and acceptance workflows.
- Simplify counselor tasks, allowing more focus on student support.
Real-World Impact: Institutions reduce processing times, ensuring faster decision-making and improved student satisfaction.
4. Unified Payment Management
Financial processes can be a bottleneck during admissions. Meritto’s Unified Payment Stack simplifies fee management.
- Track payments in real-time and send automated reminders.
- Offer flexible payment options, including EMIs.
- Ensure transparency for both staff and students.
Real-World Impact: Finance teams reduce errors and delays, enhancing the overall enrollment experience.
5. Data-Driven Insights
Meritto’s advanced reporting tools enable institutions to refine strategies with actionable insights.
- Monitor inquiry-to-enrollment conversion rates.
- Identify bottlenecks in the admissions process.
- Analyze marketing ROI to allocate resources effectively.
Real-World Impact: Decision-makers gain a clear view of performance metrics, enabling proactive adjustments.
6. Mobile Accessibility for Teams
Meritto’s mobile app ensures that teams can manage admissions from anywhere.
- Update leads, schedule follow-ups, and communicate on the go.
- Enable field teams to work seamlessly during events or campus tours.
- Access real-time data, ensuring no opportunity is missed.
Real-World Impact: Counselors remain productive and responsive, even while working remotely.
Beyond Admissions: The Comprehensive Benefits of Meritto
Meritto’s CRM addresses the entire student lifecycle, from inquiry to post-enrollment.
- Post-Enrollment Support: Manage onboarding, document verification, and student engagement.
- Team Collaboration: Unify marketing, admissions, and finance teams on a single platform.
- Diversity and Inclusion: Tailor communication for international and minority students.
By breaking down silos, Meritto fosters a cohesive ecosystem that benefits students and staff alike.
Why Meritto Is Trusted Worldwide
With over 1 Billion student engagements annually and 100 Million inquiries processed, Meritto delivers measurable results. Its intuitive design and robust functionality make it the preferred choice for institutions like Manipal Academy of Higher Education and SRM Institute of Science & Technology.
Institutions using Meritto report:
- Significant improvement in studnet lead conversions.
- Significant reduction in response times.
- Enhanced student satisfaction through personalized experiences.
A Smarter Future for Enrollment Teams
For enrollment teams and decision-makers, success depends on having the right tools. A CRM in higher education like Meritto doesn’t just optimize workflows—it transforms how institutions connect with students.
Imagine a day when:
- Every inquiry is followed up without delay.
- Students navigate the application process effortlessly.
- Teams collaborate seamlessly, with clear visibility into every stage.
That day is possible with Meritto.
Ready to Revolutionize Your Admissions?
Institutions worldwide are discovering the power of Meritto’s higher education CRM. It’s time for your institution to join them.
Schedule a demo today and see how Meritto can simplify your processes, engage students, and scale enrollments.
