“The UAE EdTech market is projected to expand at a compound annual growth rate (CAGR) of approximately 6% from 2024 to 2030.”
The increasing competition for quality education is a significant factor behind the rapid growth of the UAE’s EdTech industry. Acknowledging the immersive waves of digitalization, the penetration of smartphones and the internet has made technology accessible to everyone. As a result, even educational organizations in the UAE are leaving no stone unturned to harness the significance of educational technology.
Therefore, to stay ahead of the competition and cut through the noise, EdTech companies must not only attract students but also be capable of seamlessly managing their interactions effectively. This is where an EdTech CRM comes into the picture.
Let’s explore what an EdTech CRM is, why EdTech companies in the UAE need a purpose-built CRM to stay competitive, why B2C EdTech CRM has become a business imperative, what to look for in the best EdTech CRM, and much more.
What is an EdTech CRM?
An EdTech CRM (Customer Relationship Management) system is purpose-built for the education sector, unlike typical B2B Sales CRMs that are generally tailored for companies selling to other organizations. It brings together sales, marketing, finance, and operations on a single platform, allowing teams to streamline processes, enhance student experiences, and boost enrollments. By centralizing information and automating key tasks, EdTech CRMs empower EdTech companies to manage their interactions with students effectively.
If you have more questions about how an EdTech CRM can be a game changer in your learner acquisition, retention, and upselling, don’t worry! Watch this informative video to learn more from our EdTech expert in action.
Why is a purpose-built EdTech CRM way to go for UAE’s EdTech Market?
In the fast-paced EdTech industry of the UAE, managing a vast array of inquiries—from students seeking courses to institutions looking for collaborations—can be overwhelming. Without a robust system in place, sales representatives may struggle to keep up with timely responses and follow-ups, risking missed opportunities.
Furthermore, manual data management using spreadsheets can be prone to errors and inefficiencies. This is where a purpose-built CRM for EdTech comes into play. An EdTech CRM helps streamline student interactions, enhance engagement, manage communications across multiple touchpoints, and even handle fee payments effectively. It empowers your sales and marketing teams to be more productive and drive learner acquisition, retention, and upselling efficiently.
Advantages of Implementing a B2C EdTech CRM
Implementing a CRM for EdTech brings numerous benefits, including:
- Streamlined Enrollment and Admissions: A B2C EdTech CRM consolidates all learner inquiries from various channels, such as emails, calls, and online forms, into a single platform. This enables faster response times and a more efficient enrollment process.
- Enhanced Student Engagement: Equipped with specialized features to personalize communications and track interactions, a CRM for EdTech helps maintain and nurture relationships with students throughout the entire enrollment funnel.
- Improved Productivity: By automating routine tasks and follow-ups, a purpose-built CRM for EdTech boosts the productivity of your team, allowing them to focus on high-priority activities.
How Does a Purpose-Built EdTech CRM Look for the UAE’s Education Sector?
Every geographical location comes with its own specific characteristics, and it’s evident that you cannot integrate any random CRM for EdTech into a UAE-based EdTech firm. This is why Meritto is internationally recognized as the leading name for the best EdTech CRM. Their solution is purpose-built, taking into account the UAE’s education sector, consumer behavior, demands of EdTech firms, and many other factors.
In this sub-section, we’ll explore what a specialized CRM for UAE’s EdTech looks like from the inside and what sets it apart.
User Management – Take Complete Control with Advanced User Management:
- Organize your sales teams by creating groups based on geography, course offerings, verticals, and other custom logics.
- Features include Role-Based Access, Teams & Hierarchy Management, User Session and Audit Log, Data Masking, Restricted IP Access, and Permission Templates.
Sales Automation – Equip Your Sales Teams to Focus on Selling:
- Automate repetitive tasks and allow sales reps to engage leads to enrollment.
- Features include adding notes, marking follow-ups, and triggering sales communication based on learner activity.
Field Force Automation – Empower Your Sales Reps On-Ground:
- Equip sales reps to track, plan, and engage learners while on the move.
- Features include Mobile Admin Dashboard, In-App Calling, Geo Tracking and Route Planning, Automated Check-ins & Check-outs, a Mobile App for Field Force Tracking, and Learner Caller ID.
Marketing Communication & Automation – Get the Word Out About Your Programs and Courses:
- Automate marketing communications across channels like Email, SMS, or WhatsApp based on learner activity.
- Features include 360° Communication Suite, WhatsApp Business API, Remarketing Connectors, Purpose-built Education Chatbot, Drip Marketing Automation and Workflow Builder, and Communication Performance Reports & Tracking.
Sales Reporting & Performance Management – Measure, Benchmark, & Enhance Your Sales Team’s Efforts:
- Gain 360° visibility into sales team performance and optimize sales campaigns in real time.
- Features include Real-Time Performance Tracking, Missed Opportunity Analysis, Sales Rep-wise Performance, Team-wise Reports, Calling Reports, and Lead Engagement Reports.
Sales Notifications – Equip Your Sales Teams to Cross and Up-Sell Courses:
- Intuitive AI features notify sales reps of cross-selling opportunities.
- Features include Smart Nudges, Real-Time Allocation, Cross-sell/Upsell Signals, Increased CLTV, and ICP Identification.
Payment Management – Enroll Faster with an In-Built Payment Platform:
- Manage payment processes, run discount and scholarship campaigns, and track sales campaign effectiveness.
- Features include Extensive Payment Workflows, Generating Payment Links, Automating Payment Reminders, Payment Settlement in Multiple Accounts, Reconciliation & Settlement Reports, and Automated GST & Surcharge Handling.
Campaign Management – Maximize Your Marketing Campaign’s ROI:
- Track, measure, and optimize the efficiency of all enrollment marketing campaigns in real time.
- Features include Campaign Dashboard, Comparative Benchmarking, Lead Verification Index, Channel & Inventory Classification, Mutually Exclusive Impact (MEI), and Source Performance Reports.
Why Meritto is the best EdTech CRM for UAE’s education sector?
Meritto’s CRM for EdTech is purpose-built specifically to cater to the requirements of UAE-based EdTech companies. With a robust feature set, it enhances productivity, boosts student engagement, and contributes to overall sales success. As a top contender among the best EdTech CRM solutions, Meritto’s platform seamlessly integrates with your existing systems, empowering you to excel in this competitive market.
Final words to Grow your UAE-based EdTech Firm
As the UAE EdTech market continues to grow at a rapid pace, driven by increasing competition and technological advancements, having the right tools to manage student interactions is more crucial than ever.
Meritto’s EdTech CRM stands out as the best solution for UAE-based EdTech companies. Its purpose-built features, tailored to the unique needs of the UAE market, empower EdTech companies to streamline enrollment processes, enhance student engagement, and boost overall productivity. From automated inquiry management to advanced user and field force management, Meritto’s CRM offers a comprehensive suite of tools designed to optimize every aspect of your operations.
By leveraging Meritto’s CRM for EdTech, you can ensure that your sales and marketing teams are equipped with the best tools to engage potential learners, manage communications, and drive enrollments efficiently. The platform’s robust reporting and performance management features provide valuable insights, helping you make informed, data-driven decisions to maximize your marketing ROI.
In a competitive market like the UAE, choosing the right CRM for EdTech can make all the difference. With Meritto’s cutting-edge solutions, you can stay ahead of the competition, deliver exceptional student experiences, and achieve your sales goals. To explore more about the potential of Meritto, schedule a call with our experts today.
