The higher education sector is facing significant challenges. The rising number of communication channels, lack of digital-age enrollment solutions, and increased competition are affecting institutions globally. Coupled with a decline in the number of students enrolling straight from high school to college, and lower college completion rates, enrollment growth has become a primary concern for many universities.
To navigate these challenges, colleges and universities need a robust enrollment management system. In this blog, we’ll uncover how a student admission management system can help educational organizations streamline processes, improve engagement, and ultimately boost enrollment growth.
The Need for a Powerful Enrollment Management System
The National Student Clearinghouse Research Center reported a decline in postsecondary enrollment in 2022 compared to pre-pandemic levels. Undergraduate enrollment dropped by 1.23 million students, graduate enrollment by 1.11 million, and freshman enrollment by 150,000. Community colleges have felt the impact most, but these issues are widespread. Experts suggest that today’s students are more discerning about the value of a college education. In this environment, an efficient enrollment management system is vital.
1. Centralized Lead Management with Meritto’s Student Admission Management System
To boost enrollment, colleges must first manage inquiries effectively. Meritto’s student admission management system centralizes all leads, providing a single platform to track, engage, and nurture prospective students. This system reduces the chance of missing follow-ups or losing leads due to fragmented data.
Use Case:
Imagine an admissions officer, John, handling hundreds of inquiries daily. With Meritto’s enrollment management system, John can easily filter leads by their stage in the enrollment process. He knows which students require immediate attention and which need nurturing. This helps John prioritize his day, ensuring that no student inquiry is overlooked.
2. Automated Communication for Better Student Engagement
Effective communication is key to maintaining student interest. Meritto’s student admission management system automates emails, SMS, and WhatsApp messages to engage prospective students without manual intervention. This feature ensures timely and consistent communication, which can significantly enhance engagement rates.
Use Case:
Consider Sarah, an admissions counselor who manages numerous inquiries each day. Using Meritto’s enrollment management system, she sets up automated workflows that send personalized messages to students based on their application status. When a student submits an inquiry, they receive an immediate response. If they don’t complete their application, an automated reminder is sent. This continuous engagement keeps students involved in the process.
3. Customizable Workflows Streamline the Admission Process
Every institution has unique needs. Meritto’s student admission management system allows schools to create customizable workflows that align with their specific admission processes. By automating repetitive tasks, such as document requests or status updates, the system reduces administrative burdens and speeds up the enrollment process.
Use Case:
At City University, the admissions team often faces delays due to incomplete applications. With Meritto, the team sets up automated workflows that instantly notify students of missing documents. This proactive approach minimizes delays and helps the team process more applications efficiently, ensuring a smoother admission process for all.
4. Advanced Analytics and Reporting for Data-Driven Decisions
Data is essential for making informed decisions. Meritto’s enrollment management system provides detailed analytics and reporting tools. Admissions teams can track campaign performance, monitor student engagement, and measure conversion rates. This data helps institutions optimize their strategies and allocate resources more effectively.
Use Case:
David, a marketing manager at a university, wants to evaluate the effectiveness of a recent digital campaign. With Meritto’s student admission management system, he can generate a comprehensive report that shows which channels generated the most inquiries and which converted into enrollments. This insight allows David to adjust future campaigns to achieve better results.
5. Seamless Integration with Existing Platforms
Meritto’s student admission management system integrates smoothly with other essential platforms like Student Information Systems (SIS) and other essentials mentioned below. This integration ensures that all data is unified, reducing redundancies and enhancing data accuracy.
Payment & Financing (Collexo): A deeply integrated platform to collect, manage, and track any type of fee, including instant financing options.
Document Verification & Online Authentication: Pre-verified documents via Digilocker, real-time status notifications, and student detail verification through Aadhar.
Enrollment Journey Workflows: Manage the entire process, from merit list creation and shortlist generation to approvals, interviews, and scoring.
Offer Letter Generation: Generate customizable offer letter templates, manage RSVP processes, and track offer acceptance with streamlined workflows.
Use Case:
Emily, an admissions coordinator, manages data across multiple platforms. With Meritto’s seamless integration, all data flows into one centralized system. This reduces manual data entry and errors, enabling Emily to focus more on engaging with prospective students and less on administrative tasks.
6. User-Friendly Interface Ensures Quick Team Adoption
Ease of use is a critical factor in the adoption of any enrollment management system. Meritto’s platform is designed to be intuitive, allowing admission teams to get up and running quickly. Its simple interface minimizes the learning curve, ensuring that teams are productive from day one.
Use Case:
When a new counselor, Lisa, joins the admissions team, she needs to get up to speed quickly. Meritto’s student admission management system provides a straightforward interface with all necessary features easily accessible. Within days, Lisa is managing leads, sending automated follow-ups, and generating reports without needing extensive training.
Why Meritto’s Student Admission Management System Stands Out
Meritto is not just any enrollment management system. As a global enrollment platform, Meritto equips educational institutions for growth. Our platform processes over 1 billion student engagements, manages 100 million inquiries, and handles 5 million applications annually. Trusted by 1,000+ education organizations and used by over 50,000 business users, Meritto stands as a leader in the field.
Skyrocket your Enrollment Process with Meritto
Boosting enrollment growth requires more than traditional methods. Meritto’s student admission management system offers the tools and automation necessary to streamline processes, improve engagement, and increase conversions. With features like centralized lead management, automated communication, customizable workflows, detailed analytics, seamless integration, and a user-friendly interface, Meritto can transform your admission process.
Don’t let outdated processes hold you back. Schedule a call today and discover how Meritto can help your institution thrive in a competitive education sector.
