Learner acquisition is essential for any EdTech business looking to scale. However, managing growing inquiries, streamlining operations, and ensuring seamless communication can be daunting without the right tools. Meritto’s EdTech CRM software, built specifically for the needs of EdTech businesses, addresses these challenges head-on, helping organizations attract, convert, and retain learners more effectively.
Understanding COCA and CLV
Monitoring metrics like Cost of learner Acquisition (COCA) and learner Lifetime Value (CLV) is critical for optimizing ROI. Meritto’s CRM equips EdTech businesses with real-time analytics to track these metrics, enabling data-driven decision-making that maximizes revenue while minimizing acquisition costs.
Smart Choices in Paid Marketing
Meritto’s EdTech CRM software offers tools to enhance your paid marketing efforts:
- Unified Campaign Manager: Centralize all marketing campaigns and track performance in real time, ensuring consistent messaging and optimized ROI.
- Marketing Automation: Automate lead nurturing through drip marketing, counselor nudges, and workflow management, saving time and resources.
- Source Performance Reports: Analyze the effectiveness of each marketing channel to allocate budgets effectively and maximize results.
Generating New Learners
Expanding your reach through partnerships and referrals becomes seamless with Meritto’s CRM:
- Lead Centralization: Consolidate inquiries from online forms, digital ads, and social media into a unified platform to prevent lead leakage.
- Dynamic Inquiry Widgets: Capture leads in real-time, ensuring immediate follow-ups.
- Publisher Panel: Collaborate with external platforms like education marketplaces to generate a steady flow of quality inquiries.
Hacking into Prospective Learners’ Routines
Meritto’s CRM personalizes outreach to resonate with your target audience:
- 360° Nurturing: Engage leads via email, multilingual SMS, WhatsApp, and other channels directly from the lead profile.
- Behavior Tracking: Use data to understand learner activity and preferences, ensuring your messaging is relevant and timely.
- Smart Nudges: Automate reminders and prompts to keep potential learners engaged throughout their journey.
Effortless Learner Conversion
Meritto’s CRM ensures a smooth transition from lead to enrollment with features tailored to EdTech:
- Student Portal: Offer learners a centralized dashboard to track their applications, payments, and course progress effortlessly.
- Payment Workflows: Simplify fee collection with tools for generating payment links, handling late fees, and configuring payment splits.
- Offer Letter Automation: Automate workflows for merit lists and offer letters, reducing manual effort and expediting enrollments.
Conclusion
Meritto’s EdTech CRM software is a global enrollment platform trusted by over 1,000 educational organizations. With 1 billion student engagements, 100 million inquiries processed, and 5 million applications managed annually, Meritto empowers businesses to scale with confidence. Its 50,000 users across sales, marketing, and operations teams leverage its advanced tools to achieve streamlined processes, superior engagement, and measurable growth.
If your EdTech business is ready to elevate its learner acquisition strategy, schedule a demo today to explore how Meritto’s CRM for Coaching & Multi-Centre Training Institutes can transform your operations and drive results. Schedule a demo with Meritto and watch your enrollments soar.
