The role of parents in the student enrollment process has changed dramatically. Today’s parents are more involved than ever, influencing decisions about which colleges their children consider, apply to, and ultimately attend.
For institutions relying on outdated recruitment strategies, failing to engage parents means missing out on a critical decision-making group. This is where Meritto’s Higher Education CRM comes in—helping institutions personalize engagement, automate communication, and boost enrollments.
Why Parents Matter in the Enrollment Process
📌 75% of parents want direct communication from colleges.
📌 Cost and value concerns drive their decision-making.
📌 Parents influence application and enrollment rates more than any other external factor.
With the right CRM software for higher education, institutions can engage parents at key touchpoints, simplifying complex enrollment decisions while ensuring a seamless student journey.
3 Ways to Engage Parents in Student Enrollment
1. Personalize Direct Communication for Parents
Many institutions focus their marketing efforts solely on students. But research shows students are 50% more likely to apply if their parents receive targeted communication.
🔹 How Meritto’s CRM in Higher Education Helps:
✅ Automates personalized outreach via email, WhatsApp, and SMS.
✅ Delivers real-time updates on deadlines, financial aid, and application status.
✅ Enables multi-channel engagement to keep parents informed throughout the process.
📌 Result: Increased parent trust, leading to higher student application rates.
2. Address Parent Concerns About Cost and Value
Cost is the #1 concern for parents. Many struggle to understand financial aid, scholarships, and ROI, making affordability a major enrollment barrier.
🔹 How Meritto’s CRM Software for Higher Education Helps:
✅ Centralizes financial aid and scholarship communication to provide clear cost breakdowns.
✅ Automates follow-ups with financial aid counselors to guide parents through options.
✅ Personalizes financial insights based on student eligibility, reducing uncertainty.
📌 Result: More parents feel confident about affordability, leading to higher conversions.
3. Leverage Multi-Channel Parent Engagement
Parents aren’t just checking websites—they’re looking for information on WhatsApp, emails, social media, and direct mail. Institutions that meet them where they are create stronger engagement.
🔹 How Meritto’s Enrollment Automation Software Helps:
✅ Manages communication across multiple platforms—ensuring no lead is lost.
✅ Provides AI-driven insights on which channels work best for each parent segment.
✅ Delivers a seamless experience across digital and offline touchpoints.
📌 Result: Stronger parental involvement, improving student retention and enrollment rates.
Winning Enrollment Strategies for the Future
🚀 Institutions that engage parents see:
✔ Higher student application rates.
✔ Stronger conversion from leads to enrollments.
✔ Better student retention and satisfaction.
What’s next?
📅 Empower your enrollment strategy with Meritto’s Higher Education CRM.
Schedule a demo today and start engaging parents today! 🚀
