Enrollment teams face increasing challenges in filling seats across diverse academic programs. Traditional recruitment methods—school visits, college fairs, and open houses—still play a role, but the landscape has changed. Students are now more digitally engaged, selective, and influenced by career-driven decisions.
For higher education institutions, adapting recruitment strategies and leveraging CRM software for higher education can be the key to shaping a stronger, more balanced student intake.
Let’s explore two high-impact recruitment tactics and how Meritto’s Higher Education CRM can help institutions achieve their enrollment goals.
1. Engaging Students with Smarter Recruitment Events
Students are bombarded with information from countless institutions. To stand out, colleges need to offer interactive, highly personalized recruitment experiences—both online and offline.
✅ Traditional school visits cover broad topics, often missing individual student interests.
✅ Gen Z prefers digital-first experiences and peer-led content.
✅ Engaging, theme-based virtual sessions can improve interest in under-enrolled programs.
🚀 How CRM in Higher Education Helps:
- AI-powered event automation to schedule and track virtual or in-person recruitment sessions.
- Chatbots for instant student inquiries on admissions, programs, and campus life.
- Integrated student profiling to customize event invitations based on interests.
📌 Result: Institutions using enrollment automation software experience higher engagement and better conversions from recruitment events.
2. Diversifying Lead Sources to Attract Right-Fit Students
The days of relying solely on standardized test lists for recruitment are over. Students today are exploring colleges through social media, online communities, and digital platforms.
✅ Social media algorithms help institutions target students based on academic interests.
✅ Video content, podcasts, and interactive campaigns improve engagement.
✅ Lead intelligence tools help institutions find students most likely to enroll.
🚀 How CRM Software for Higher Education Helps:
- Lead scoring & segmentation to identify high-intent students.
- Omnichannel outreach (WhatsApp, email, SMS, social media) to nurture prospects.
- Real-time data tracking to measure campaign effectiveness.
📌 Result: Institutions connect with the right students at the right time, leading to higher applications and enrollments.
Optimizing Enrollment with CRM in Higher Education
To stay ahead in today’s competitive landscape, institutions must:
✅ Personalize recruitment events using data-driven insights.
✅ Leverage digital platforms to engage students effectively.
✅ Use CRM software for higher education to automate enrollment workflows.
💡 Meritto’s Higher Education CRM streamlines recruitment, engagement, and admissions—helping institutions maximize enrollments with precision.
📅Schedule a demo today and transform your enrollment strategy! 🚀
