The landscape of student enrollment is changing fast. Institutions across India are witnessing a paradox—application volumes are rising, yet enrollments remain inconsistent. What does this mean for higher education leaders? More applications don’t always guarantee more enrollments, but strategic application growth is crucial to sustaining and increasing student intake.
This is where CRM software for higher education plays a pivotal role. With Meritto’s Higher Education CRM, institutions can scale application volumes while ensuring higher conversions through automation, segmentation, and AI-driven engagement.
The Link Between Application Growth and Enrollment Success
Higher education institutions that consistently grow their applications see stronger enrollment numbers. According to industry data:
✅ A 17% increase in applications is necessary just to maintain stable enrollment.
✅ Without strategic application growth, institutions risk a 22% drop in enrollments.
✅ Non-selective institutions require up to 44% application growth to sustain enrollments.
Simply put—if your institution isn’t actively increasing applications, your enrollment numbers will likely decline.
Why Institutions Struggle to Convert More Applications Into Enrollments
Despite high application numbers, many institutions face conversion challenges. Here’s why:
🚧 Lack of Personalized Engagement: Generic communication leads to applicant drop-offs.
🚧 Slow Follow-Ups: Delayed responses impact applicant interest and decision-making.
🚧 Fragmented Data Management: Manual processes lead to inefficiencies and missed opportunities.
Institutions using traditional enrollment methods struggle to optimize their applicant pipeline. To maximize application growth and enrollment success, a data-driven CRM in higher education is essential.
How CRM Software for Higher Education Boosts Enrollment Through Application Growth
A high-volume, data-driven recruitment strategy is the key to success. Meritto’s Higher Education CRM helps institutions:
1. Automate and Optimize Applicant Engagement
📢 AI-Powered Follow-Ups: Automate personalized WhatsApp, email, and SMS communication.
📢 Real-Time Applicant Insights: Track application status, engagement levels, and response patterns.
📢 Nurturing Strategies: Automatically re-engage applicants who abandon mid-way.
📌 Impact: Institutions using enrollment automation software report a higher conversion rate from applications to enrollments.
2. Streamline the Lead-to-Application Funnel
📢 Intelligent Lead Segmentation: Identify high-intent leads and focus efforts accordingly.
📢 One-Click Application Reminders: Reduce form abandonment with automated prompts.
📢 Real-Time Lead Score Analysis: Prioritize quality leads for better conversion rates.
📌 Impact: Institutions using AI-driven CRM software for higher education improve their lead-to-application ratio.
3. Increase Efficiency With AI-Driven Enrollment Automation
📢 Instant Query Resolution: AI-powered chatbots assist students 24/7.
📢 Smart Document Verification: Reduce processing time and errors.
📢 Predictive Enrollment Analytics: Identify trends to adjust marketing strategies in real-time.
📌 Impact: AI-powered enrollment automation software helps institutions process applications faster, reducing delays in decision-making.
4. Enhance Student-Centric Recruitment Strategies
📢 Hyper-Personalized Outreach: Engage applicants with tailored messaging based on preferences.
📢 Region-Specific Insights: Adjust marketing based on student mobility trends.
📢 Financial Aid Optimization: Improve scholarship offerings based on applicant demographics.
📌 Impact: Institutions that align student-centric recruitment strategies with AI-driven CRM in higher education see a significant rise in application-to-enrollment conversions.
The Verdict: More Applications = More Enrollments (If Managed Effectively)
📢 Institutions that scale their applications strategically—using automation, AI, and CRM-driven insights—will outperform those relying on traditional methods.
📢 Meritto’s Higher Education CRM empowers institutions to:
✅ Expand application volumes without compromising quality.
✅ Automate engagement for faster decision-making.
✅ Optimize conversion rates with real-time analytics.
✅ Increase operational efficiency through AI-driven processes.
🚀 Ready to transform your enrollment strategy?
📅 Schedule a demo today and experience the power of Meritto’s CRM software for higher education.
