In the competitive world of higher education, institutions are always looking for ways to simplify their admissions process and boost enrollment. Managing inquiries, tracking applications, and following up with students can quickly overwhelm even the best admissions teams. Without the right tools, it’s easy to miss opportunities and see potential students slip away.
This is where a higher education CRM can make all the difference. A CRM built specifically for educational institutions—like Meritto—does more than just help you stay organized. It centralizes data, automates repetitive tasks, and ensures that your team is always engaging students in the right way at the right time. Let’s explore how a purpose-built higher education CRM can streamline your admissions process and help you enroll more students.
Centralized Data Management for Streamlined Admissions
One of the biggest pain points in admissions is managing inquiries from so many different sources—websites, social media, email, even offline events. When leads are scattered across different platforms, it’s easy to lose track of them. This often means missed follow-ups and, worse, missed opportunities to enroll promising students.
Meritto’s CRM for higher education changes that. It captures all your inquiries, no matter where they come from, and centralizes them in one platform. No more juggling multiple systems. With a clear view of all incoming leads, your admissions team can respond faster, prioritize students more effectively, and never let a lead slip through the cracks. And by automating the sorting and categorizing of these leads, Meritto allows your team to focus on what truly matters—engaging with prospective students and moving them through the enrollment funnel.
Automating Routine Tasks to Save Time
Admissions teams are often bogged down by repetitive tasks—sending follow-up emails, scheduling interviews, and checking application statuses. These tasks, while important, can eat up valuable time and reduce your team’s overall productivity.
With Meritto’s CRM, many of these routine tasks are automated. Imagine a system that sends personalized follow-up emails the moment a student submits an inquiry. Or one that schedules reminders for important deadlines or interviews. Meritto takes care of all this for you, ensuring no steps are missed. The result? A smoother admissions process, where your team can dedicate their time to building meaningful connections with students rather than managing administrative tasks.
Improved Communication with Prospective Students
Effective communication is the backbone of any successful admissions strategy. Today’s students expect quick, personalized responses from the institutions they’re considering. If they don’t get it, they’ll likely look elsewhere.
Meritto’s higher education CRM allows institutions to create targeted, automated campaigns across multiple channels—email, WhatsApp, and SMS. Whether it’s a reminder about an application deadline or a message highlighting a program a student has shown interest in, Meritto ensures that every interaction is timely and personalized. This level of customization keeps students engaged and makes them feel like they’re being treated as individuals, not just another name in a database.
What’s more, the CRM keeps track of every interaction. Whether a student receives an email or a phone call from your team, Meritto logs it all in one place, ensuring that no one gets lost in the shuffle. Your team will always have the most up-to-date information at their fingertips, allowing them to deliver consistent, personalized communication across all channels.
Enhanced Application Tracking and Management
Managing student applications can be a challenge, especially when dealing with large applicant pools. Without an efficient system in place, it’s easy for things to fall through the cracks—missing documents, unanswered questions, and delayed responses can all hurt the student experience and ultimately affect enrollment numbers.
Meritto’s CRM for higher education simplifies application management by providing a real-time view of every student’s progress. Admissions teams can easily see which applications are complete, which are missing information, and which students need follow-ups. This transparency makes it easier to manage the workload and prioritize students who need attention.
Plus, Meritto offers a self-service portal where students can track their own application status. They can see whether their documents have been received, what steps they need to complete, and when they can expect a decision. This reduces the number of status inquiries your team receives and improves the overall student experience.
Real-Time Data for Smarter Decisions
Making data-driven decisions is key to running an efficient admissions process. Meritto’s CRM provides real-time analytics that help institutions track key performance metrics like lead conversion rates, counselor effectiveness, and marketing campaign performance. With these insights, institutions can quickly identify what’s working and what’s not, allowing them to fine-tune their strategies for maximum impact.
For example, if one marketing campaign generates a high volume of inquiries but few completed applications, the data can help you understand where the problem lies. Similarly, if one counselor consistently converts more leads than others, their approach can be analyzed and replicated across the team.
By harnessing this data, institutions can continuously improve their admissions process, ensuring they’re always moving in the right direction.
Boosting Enrollment Rates with Meritto’s CRM
At the end of the day, the goal of any CRM for higher education is to boost enrollment rates. By streamlining the admissions process, automating repetitive tasks, improving communication, and providing data-driven insights, Meritto’s CRM helps institutions attract, engage, and enroll more students.
It’s no wonder that over 1000+ educational organizations trust Meritto to manage their admissions. With 1 billion student engagements annually, 100 million inquiries processed, and 5 million applications handled each year, Meritto’s CRM is proven to deliver results.
If your institution is ready to take admissions to the next level, it’s time to see Meritto in action. Schedule a demo today and discover how Meritto’s higher education CRM can streamline your admissions process and help you achieve your enrollment goals.
