Managing admissions in higher education? If you’re using manual processes, you’re likely juggling endless inquiries, scattered spreadsheets, and maybe even a few missed follow-ups. It’s exhausting, right? In today’s high-stakes admissions environment, managing student leads and applications requires a streamlined, purpose-built approach—one that only a CRM for higher education can deliver.
For decision-makers and enrollment teams, Meritto’s higher education CRM software offers just that: a powerful, purpose-built solution designed to handle the specific demands of higher education. Here’s why automation with a CRM for universities outperforms manual methods every time.
Centralized Data vs. Scattered Processes: Keeping Leads in One Place
Let’s start with the obvious. Manual data management spreads your team thin. Admissions teams are often managing inquiries from websites, social media, email, and even in-person events. Without a central place for all this data, important leads can slip through the cracks, creating lost opportunities.
With Meritto’s CRM for higher education, all student inquiries are captured on a single platform. From social media to campus events, every lead flows into one system that your team can access in real-time. This centralization doesn’t just keep data organized; it also allows your team to prioritize responses quickly, increasing engagement and conversion potential.
And Meritto’s CRM handles high volumes with ease. It manages over 100 million inquiries annually and powers 1 billion student engagements each year. That’s what it looks like when no lead gets left behind.
Automated Tasks vs. Repetitive Manual Work: Freeing Up Time for Real Connections
Let’s face it—admissions teams have a lot on their plates. Sending follow-up emails, scheduling interviews, and tracking application statuses manually takes time and invites human error. With Meritto’s higher education CRM software, those routine, repetitive tasks? They’re automated.
For instance, Meritto automates follow-up emails to keep students engaged, schedules reminders for application deadlines, and even tracks required documents. Your team doesn’t have to chase down every detail, and students experience a consistent, streamlined process from start to finish. With over 5 million applications managed annually, Meritto ensures that no task is missed, and your team has more time to focus on what matters: connecting with students on a personal level.
Personalized Communication vs. Generic Outreach: Meeting Students Where They Are
Manual communication often lacks consistency and personalization. Prospective students today expect more—they want personalized, timely interactions. With Meritto’s CRM for universities, institutions can send customized messages based on each student’s specific interests, application stage, and interaction history.
If a student has shown interest in a particular program, Meritto’s CRM can automatically send relevant information, including reminders for application deadlines or program highlights. This type of tailored communication keeps students engaged and shows that your institution cares about their journey. With over 50,000 business users actively using Meritto’s CRM to connect across channels, students receive a consistent, seamless experience at every touchpoint.
Real-Time Application Tracking vs. Manual Monitoring: Always Knowing Where Students Stand
Managing applications manually? It’s not just slow—it’s limiting. Trying to keep track of hundreds of applications without real-time updates means lost time, duplicate efforts, and potentially missed opportunities to connect with interested students. Meritto’s higher education CRM solves this with a clear, real-time view of each application’s status.
Admissions teams know instantly whether applications are complete if documents are missing, or which students need follow-ups. Meritto takes it a step further: students can track their application status through a self-service portal, reducing the need for inquiries and ensuring they stay engaged throughout the process.
Data-Driven Decisions vs. Guesswork: See What’s Working in Real Time
Relying on manual systems for insights? It’s hard to get a clear picture of what’s working and what’s not. Meritto’s higher education CRM software offers real-time analytics that tracks key metrics across the admissions process. Think lead conversion rates, counselor performance, and campaign success. With these insights, enrollment teams can make strategic adjustments in real-time.
For example, if certain campaigns are generating a high number of inquiries but not converting, the data can show where to fine-tune messaging. Similarly, if certain counselors are consistently converting more leads, Meritto’s CRM makes it easy to analyze and replicate successful approaches. Making decisions based on data instead of guesswork empowers institutions to fine-tune their approach and achieve better enrollment outcomes.
Trust Meritto’s Higher Education CRM—Proven Results, Real Impact
Meritto’s CRM is designed with higher education in mind and backed by a record that speaks volumes: 1000+ educational organizations rely on Meritto, and 50,000 business users use it every day to power their admissions processes. This CRM doesn’t just handle data; it transforms the way enrollment teams work, enabling them to achieve their goals without the manual struggle.
Conclusion: Why Automation Wins Every Time
Choosing between manual processes and a CRM for higher education shouldn’t even be a question. Manual methods may have worked in the past, but in today’s fast-paced admissions environment, they simply can’t keep up. Meritto’s higher education CRM software streamlines every step of the enrollment journey—from inquiry to final enrollment—so your team can work smarter, not harder.
With Meritto, higher education institutions can automate routine tasks, centralize data, communicate effectively, and use data-driven insights to make better decisions. If you’re ready to leave outdated methods behind and experience the benefits of a truly purpose-built CRM, schedule a demo today to see what Meritto can do for your institution.
