The higher education landscape is evolving, and enrollment leaders are facing new challenges. The most successful institutions are harnessing the power of technology, particularly through a comprehensive Higher Education CRM. Meritto’s Education CRM is at the forefront of helping colleges and universities scale their enrollment strategies efficiently. As we move into 2025, here are five areas that enrollment leaders are prioritizing, and how Meritto’s solutions align perfectly with these needs.
1. Admitted-Student Engagement: The Last Mile of Recruitment
Engaging admitted students is more critical than ever. With 2025 just around the corner, enrollment leaders are focused on maintaining student engagement from admit to matriculation. Meritto’s Education CRM makes this process easier by automating follow-ups and providing personalized communication at every step.
- Automated Student Engagement: Meritto’s CRM allows teams to track every interaction, ensuring timely and personalized touchpoints.
- AI-Driven Insights: Gain insights into student behavior, predicting their likelihood of enrolling.
By utilizing Meritto’s CRM, schools can reduce the “last mile” anxiety and keep admitted students on track for matriculation.
2. Brand Management for Enrollment Leaders
Establishing a strong brand is crucial for institutions that want to stand out in today’s competitive landscape. Meritto’s Higher Education CRM allows you to enhance your institution’s brand by improving communication across all channels and showcasing the value proposition that resonates with prospective students.
- Unified Communication: From emails to social media, Meritto centralizes all communication, helping you maintain a consistent brand message.
- Real-Time Tracking: Monitor the effectiveness of your campaigns and see how your messaging is resonating with different segments.
This comprehensive approach ensures that your institution’s value proposition is not only communicated but also experienced by every student.
3. Pricing Transparency: Overcoming Sticker Shock
Pricing is a significant concern for both students and parents. Rising tuition costs and the complexity of financial aid can cause confusion and anxiety. With Meritto’s CRM, institutions can provide clear and consistent pricing information through automated workflows, making the financial aspect of the decision-making process more transparent.
- Financial Aid Automation: Automatically alert students about scholarship opportunities and financial aid statuses.
- Customizable Payment Workflows: With Meritto, you can set up flexible payment plans and track fee collection seamlessly.
By making pricing more transparent, you help reduce stress and encourage students to make informed decisions.
4. Parent Engagement: The Key Recruitment Ally
Parents play a significant role in the decision-making process, especially for younger students. Meritto’s Higher Education CRM helps institutions engage parents with personalized communication, ensuring they are involved throughout the enrollment journey.
- Multi-Channel Communication: Reach parents via email, SMS, WhatsApp, or even phone calls to keep them informed.
- Segmented Outreach: Meritto’s CRM allows you to segment communications based on each parent’s role, ensuring they receive relevant information.
This level of engagement is crucial for improving retention rates and creating a sense of trust between families and institutions.
5. Admissions AI: Transforming Recruitment with Automation
AI is transforming how institutions manage recruitment. Meritto’s CRM leverages artificial intelligence to automate and personalize the enrollment process. From lead generation to application tracking, Meritto’s Education CRM streamlines everything, enabling enrollment teams to work smarter, not harder.
- Lead Scoring: Automatically prioritize high-intent leads to ensure the best opportunities are pursued first.
- Predictive Analytics: Use data to forecast future enrollment trends, ensuring your team is always one step ahead.
The future of enrollment management lies in automation and AI, and Meritto is leading the way with a platform that makes this technology accessible to all institutions.
Conclusion
In 2025, enrollment leaders are facing several key challenges, but they also have incredible opportunities to revolutionize their processes. By adopting Meritto’s Higher Education CRM, institutions can enhance engagement, streamline processes, and ultimately drive enrollment growth. Whether it’s improving student engagement, optimizing pricing strategies, or utilizing AI, Meritto empowers you to meet and exceed your enrollment goals.
Are you ready to see how Meritto’s Education CRM can transform your enrollment strategy? Schedule a demo today and join over 1,000 institutions that are already using Meritto to scale their admissions efforts.
