Customer acquisition is the lifeblood of any EdTech business. It’s not just about attracting new learners—it’s about reaching the right ones, converting them efficiently, and retaining them for the long haul. In such a competitive landscape, optimizing your customer acquisition strategy is crucial for sustained growth. That’s where Meritto’s EdTech CRM software comes in!
Purpose-built specifically for B2C EdTech businesses, Meritto’s CRM provides the tools and insights needed to streamline your customer acquisition process, boost conversion rates, and maximize your return on investment (ROI).
Let’s read to find out how all your teams can use Meritto to excel in learner acquisition like never before.
What is a Purpose-Built EdTech CRM?
A purpose-built CRM for EdTech is a customer relationship management system specifically designed to meet the unique needs of educational institutions and EdTech businesses. Unlike generic sales CRMs that are built for broad applications across various industries, a purpose-built EdTech CRM is tailored to handle the complexities and specific requirements of educational environments, such as managing large volumes of student inquiries, automating the enrollment process, and maintaining ongoing student relationships.
Making Smart Choices in Paid Marketing
Investing in paid marketing can be a powerful way to attract new learners, but only if you do it wisely. Meritto’s B2C CRM for EdTech businesses offers several features to help you make smart marketing decisions.
- Unified Campaign Manager: This tool allows you to manage and optimize your campaigns across various channels, including digital ads, emails, and more.
- Marketing Automation: Use drip marketing and counselor nudges to engage leads automatically, making your marketing more efficient.
- Real-Time Source Tracking: Understand where your leads are coming from and adjust your strategies accordingly with real-time data.
Generating New Learners
Expanding your reach through B2B partnerships and referral programs is another area where Meritto’s B2C CRM for EdTech Businesses excels:
- Lead Centralization: Centralize inquiries from all channels—online, offline, and through partners—into one platform.
- Dynamic Inquiry Widgets: These tools help you capture and track inquiries from multiple sources in real-time.
- Publisher Panel: Collaborate with education marketplaces and digital agencies seamlessly to generate more leads.
Hacking into Prospective Learners’ Routines
Personalization is key to engaging prospective learners, and Meritto’s B2C CRM for EdTech Businesses makes it easier:
- 360° Nurturing: Engage leads through email, multilingual SMS, WhatsApp, and other channels, all from one platform.
- One View Lead Profile: Get a complete view of each lead, including their interactions and preferences, to tailor your outreach.
- Smart Nudges: Automated nudges based on lead behavior ensure timely follow-ups, improving conversion chances.
Effortless Learner Conversion
Streamlining the enrollment process is crucial for improving conversion rates. Meritto’s B2C CRM for EdTech Businesses simplifies this with:
- Student Portal: A centralized hub where students can manage applications, documents, and payments.
- Automated Payment Workflows: Integrated payment systems that allow you to collect fees and offer financing options easily.
- Offer Letter Generation: Automate the creation of offer letters and merit list workflows to speed up the enrollment process.
Final words
Meritto’s EdTech CRM software isn’t just another tool; it’s a global enrollment platform designed to equip your business for sustained growth. With over 1 billion student engagements, 100 million inquiries processed, and 5 million applications managed annually, Meritto stands as a proven leader in the EdTech space. Trusted by 1,000+ education organizations and empowering 50,000 business users across various departments, Meritto is built to handle the complexities of growing EdTech businesses like yours with ease.
If you’re ready to scale your learner acquisition strategy and drive real results, it’s time to see what Meritto’s CRM for EdTech can do for your business. Schedule a demo today by clicking the button below and discover how Meritto can power your growth and success.
