According to the International Coaching Federation (ICF), the Indian coaching sector, valued at 58,000 crores today, is projected to experience a compound annual growth rate of 20% through 2025. By 2028, its worth is expected to rise to 1.33 lakh crores, reflecting an annual growth rate of approximately 15%.
In the highly competitive Indian education industry, coaching centers are nothing new under the sun. Research by the National Sample Survey (NSS 2017) reveals that 38.3% of students from urban areas and 27.2% of students in rural areas undergo secondary-level private coaching.
These numbers indicate that modern-age coaching centers face significant footfall every day, leading to disjointed processes, lost documents, mismanaged communications, lost prospects, and ultimately—falling revenue growth. They require a robust system to manage student interactions, streamline operations, and drive enrollments. This is where a CRM for training institutes comes into play. In this guide, we’ll explore the importance of a purpose-built CRM for training Institutes, its benefits, and a lot more.
Let’s begin…
What is a CRM for Training Institutes?
A CRM for training institutes is a Customer Relationship Management system specifically designed to address the unique needs and challenges of coaching and training centers. Unlike generic CRMs, a purpose-built CRM for training centers centralizes student data, automates communication, and provides insights into student behavior, enabling institutes to deliver a personalized and efficient learning experience.
Got more questions about the CRM for Multi-Centre Training Institutes? Catch our expert addressing all your queries in this explainer video.
Why Must Coaching and Training Centers Opt for a Purpose-Built CRM?
Training institutes operate in a dynamic environment where managing inquiries, follow-ups, and student data can be overwhelming. A purpose-built CRM for training institutes helps streamline these processes, ensuring that no lead is missed and every student receives the attention they deserve. While implementing a purpose-built CRM for training center, it can:
- Automate repetitive tasks, freeing up time for counselors to focus on student engagement.
- Centralize data from multiple sources, providing a unified view of each student’s journey.
- Enhance communication through personalized and timely messages.
- Track and measure performance across different centers and teams.
What Does a Purpose-Built CRM for Training Centers Look Like?
Meritto offers a comprehensive CRM for multi-center training institutes, purpose-built to cater to the specific needs of coaching and training centers. Here are some of its standout features:
- Lead Centralization: Capture and centralize leads from various sources, including walk-ins, online inquiries, and social media.
- Smart Segmentation: Create targeted segments based on course preferences, location, and other attributes to run personalized nurturing campaigns.
- 360° Communication: Empower your teams to send personalized communications through email, SMS, WhatsApp, calls, and push notifications.
- Advanced Reporting: Get in-depth visibility across centers with robust reports and analytics, tracking performance in real time.
- Cross-Sell Opportunities: Use AI-driven insights to identify cross-sell signals and increase revenue by offering additional courses to existing students.
- Lead Allocation: Dynamically assign leads to counselors based on interest areas, ensuring timely and relevant follow-ups.
- Mobile CRM: Enable on-ground teams to access and update leads, track visits, and communicate with students from anywhere.
- Unified Payment Stack: Manage payments seamlessly with conditional workflows, multiple payment modes, and instant financing options.
- Automated & Instant Data Exchange: Ensure seamless data transfer across platforms in real time.
- Real-Time Allocation: Allocate leads and tasks instantly, optimizing response times.
- Centre Wise Visibility: Gain insights into the performance and operations of each branch.
- Team Hierarchy Management: Define and manage team structures based on various parameters.
- Right Student Identification: Accurately identify students’ needs and preferences to tailor interactions.
- Advanced Reports & Analytics: Utilize comprehensive reports to drive data-informed decisions.
- Inbuilt Payment Collection Platform: Facilitate smooth payment processing and management.
- Real-Time Performance Reports: Monitor and enhance team productivity with live data.
- Conditional Workflow Builder: Create customized payment and operational workflows.
- Flexible Payment Plans: Offer easy EMI options to students.
- Geo-Tracking and Check-In/Check-Out: Track on-ground team activities for better management.
- Student Journey Mapping: Visualize and manage the entire student lifecycle efficiently.
What are the Benefits of a Purpose-Built CRM for Training Centers?
Implementing a purpose-built CRM for training centers like Meritto brings numerous benefits:
- Improved Efficiency: Automate routine tasks, reducing manual effort and increasing productivity.
- Enhanced Student Engagement: Personalize communication and track interactions to build stronger relationships with students.
- Better Data Management: Centralize data from all sources, providing a complete view of each student’s journey.
- Increased Enrollments: Streamline the enrollment process, reducing drop-off rates and boosting conversions.
- Actionable Insights: Gain valuable insights through advanced reporting and analytics, helping you make informed decisions.
- Revenue Growth: Identify and capitalize on cross-sell opportunities, increasing the lifetime value of each student.
Why Meritto is the Leading Enrolment CRM for Coaching & Training Centers
Meritto, formerly known as NoPaperForms, is India’s largest and most advanced enrollment automation platform. Trusted by over 1000 educational organizations, Meritto has managed over 5 million applications and processed 100 million inquiries annually. Its feature-rich CRM for multi-centre training institutes ensures complete visibility and control, making it the de facto choice for education providers.
Final words
As the education industry evolves rapidly, staying ahead requires more than just teaching. A purpose-built CRM for training institutes like Meritto has the capability to transform the way you manage enrollments, engage with students, and drive growth. With its comprehensive features and proven track record, Meritto is the ideal enrolment CRM for coaching centers looking to scale. To explore how Meritto can add value to your institution, schedule a demo today, and our experts will get back to you.
