Cost remains the top concern for students and parents choosing a college. Rising tuition, financial uncertainty, and complex aid structures make it difficult for families to navigate the enrollment process with confidence.
For enrollment teams, this presents both a challenge and an opportunity. By bridging the communication gap between parents and students, institutions can increase enrollments, reduce drop-offs, and build long-term trust.
Meritto’s CRM in education simplifies financial conversations, automates outreach, and provides personalized guidance on affordability. Here’s how our enrollment management system helps institutions address cost concerns effectively.
1. Clear, Timely Communication with Parents and Students
Cost is a major factor in enrollment decisions. However, many families lack clear, actionable information about tuition, scholarships, and financial aid.
- Meritto’s CRM in education industry enables institutions to automate personalized financial aid messages for parents and students.
- Admissions teams can schedule timely reminders about FAFSA deadlines, scholarship opportunities, and tuition breakdowns.
- Institutions can use dynamic email and WhatsApp campaigns to ensure families receive updates in their preferred format.
By using a CRM in education sector, colleges can reduce confusion and build financial confidence among families.
2. Personalized Financial Planning for Every Student
Every student has unique financial needs. A one-size-fits-all approach to financial aid communication doesn’t work.
With Meritto’s enrollment management system, institutions can:
- Create tailored financial aid packages based on student profiles
- Automate financial aid eligibility notifications to ensure students don’t miss opportunities
- Provide digital tools for students to estimate their net tuition cost
A CRM in education allows colleges to offer transparency and ease financial stress for families.
3. Automating Scholarship and Aid Awareness
Many students miss out on scholarships simply because they don’t know they qualify.
Meritto’s CRM in education industry helps institutions:
- Send automatic notifications to eligible students about merit-based and need-based aid
- Track student responses and engagement with financial aid communications
- Use AI-powered insights to identify students at risk of dropping out due to financial concerns
An enrollment management system ensures that every eligible student is aware of financial aid options, increasing retention and enrollment.
4. Empowering Families with Easy-to-Understand Cost Breakdowns
Financial jargon can be overwhelming. Parents and students need clear, digestible information to make informed decisions.
Meritto’s CRM in education sector allows institutions to:
- Generate easy-to-read financial aid summaries with interactive breakdowns
- Send cost comparison reports to help families understand real tuition vs. sticker price
- Automate live chat support to answer financial queries in real-time
By simplifying financial information, colleges reduce confusion and increase enrollment confidence.
5. Engaging Parents in Financial Conversations Early
Parents play a major role in deciding where a student enrolls. Yet, many feel left out of the conversation.
With Meritto’s CRM in education industry, institutions can:
- Send personalized financial planning emails to parents
- Invite parents to webinars on college affordability
- Provide one-click scheduling for financial aid counseling
Using a CRM in education, institutions keep parents engaged and informed—leading to higher enrollment rates.
6. Addressing FAFSA and Loan Concerns Proactively
Filing FAFSA can be complex and frustrating. Many families delay enrollment due to confusion about student loans, grants, and aid eligibility.
Meritto’s enrollment management system simplifies the process by:
- Sending FAFSA reminders with step-by-step guidance
- Providing real-time tracking of FAFSA submissions and approvals
- Offering chatbot-based FAFSA support for students and parents
A CRM in education sector helps reduce application delays and ensure students secure financial aid on time.
7. Automating Financial Aid Follow-Ups for Higher Conversions
Many students drop off during the enrollment process due to unresolved financial concerns.
Meritto’s CRM in education industry prevents this by:
- Triggering automated follow-up messages for students who haven’t completed financial aid forms
- Tracking engagement levels to identify students needing personalized support
- Using WhatsApp and SMS notifications to remind students of pending actions
With an enrollment management system, institutions can nudge students toward enrollment without manual intervention.
8. Providing Real-Time Financial Insights to Counselors
Financial aid counselors play a critical role in student decisions. However, they often lack real-time data to guide conversations effectively.
Meritto’s CRM in education solves this by:
- Providing a 360-degree view of each student’s financial aid status
- Allowing counselors to access real-time cost estimates for specific students
- Enabling automated scheduling for financial counseling sessions
A CRM in education sector equips counselors with data-driven insights, making financial aid discussions more effective.
9. Enhancing Cost Transparency with Print and Digital Collateral
Not every parent prefers digital communication. Some still rely on printed financial materials for decision-making.
With Meritto’s enrollment management system, institutions can:
- Automate mailing of cost breakdowns and financial aid guides
- Use QR codes on print materials to direct parents to live cost calculators
- Send digital versions of printed materials for easy accessibility
A CRM in education industry helps institutions cater to both digital-first and print-preferred families.
10. Measuring the Impact of Cost-Related Engagement
Understanding which financial aid messages drive the most engagement is critical for enrollment success.
Meritto’s CRM in education sector allows institutions to:
- Track open rates and click-through rates of financial aid emails
- Monitor which financial aid pages get the most traffic
- A/B test different messaging formats to optimize engagement
An enrollment management system ensures institutions refine their financial aid communication strategy continuously.
Final Thoughts: Reducing Cost Anxiety, Increasing Enrollments
Financial concerns are a major barrier to college enrollment. But with the right tools, institutions can address them proactively.
Meritto’s CRM in education industry enables colleges to:
- Automate personalized financial aid communication
- Engage parents and students with real-time updates
- Provide easy-to-understand cost breakdowns
- Track financial aid engagement for better decision-making
💡 Want to make college costs clearer and increase enrollments? Discover how Meritto’s CRM in education can help. 🚀 Schedule a demo today.
