In today’s competitive EdTech landscape, increasing course enrollments is a top priority. However, without the right tools, achieving this can be an uphill battle. Enter Meritto’s EdTech CRM—a purpose-built solution designed to streamline operations, improve engagement, and boost enrollment numbers. Let’s explore seven powerful ways an EdTech CRM like Meritto can transform your enrollment strategy.
1. Centralized Inquiry Management
An EdTech CRM consolidates all inquiries from various sources—web forms, APIs, social media, and more—into a single dashboard. This eliminates the risk of duplicate or lost leads.
Impact: Centralized management ensures no inquiry goes unanswered, maximizing your chances of conversion.
Example: An online coding bootcamp saw a rapid increase in lead response times by using centralized tracking for inquiries across multiple platforms.
2. Automated Lead Distribution
With automated lead distribution, the CRM assigns leads based on predefined criteria like location, course, or team availability. This ensures that high-priority leads are addressed first.
Impact: Automation eliminates manual errors and accelerates the follow-up process.
Example: A degree program provider improved conversion rates by ensuring high-intent leads were promptly assigned to the right advisors.
3. Personalized Communication
A robust EdTech CRM integrates multiple communication channels—email, SMS, WhatsApp, and chatbots—to engage learners effectively. It also enables personalized messaging based on behavior and preferences.
Impact: Personalized communication nurtures relationships, making prospects more likely to enroll.
Example: A language learning app doubled its re-engagement rate by sending tailored WhatsApp reminders for free trial users.
4. Marketing Automation
EdTech CRMs enable drip campaigns, targeted ads, and remarketing efforts through automated workflows. These campaigns engage potential learners at the right time with the right message.
Impact: Marketing automation reduces workload while ensuring consistent engagement.
Example: A professional certification provider increased their lead-to-application ratio significantly with automated drip email campaigns triggered by learner activity.
5. Enhanced Reporting and Analytics
Real-time analytics help you track lead performance, team productivity, and campaign effectiveness. Advanced reporting tools uncover trends and highlight areas for improvement.
Impact: Data-driven insights enable informed decision-making to refine strategies.
Example: A B-school used CRM analytics to identify underperforming campaigns, reallocating budgets to channels with higher ROI.
6. Integrated Payment Solutions
With built-in payment features, an EdTech CRM simplifies fee collection. It supports installment plans, automated reminders, and late fee management.
Impact: Simplified payment processes reduce friction in the enrollment journey.
Example: An EdTech platform offering STEM courses improved enrollment rates by streamlining their payment workflows, making it easier for students to secure their spots.
7. Field Force Optimization
For institutions relying on on-ground sales teams, mobile CRM tools provide geo-tracking, in-app calling, and visit scheduling. These features empower field agents to manage leads effectively.
Impact: Optimized field operations increase productivity and conversion rates.
Example: A regional coaching institute enhanced field sales performance by using mobile CRM features for real-time updates and streamlined visit planning.
Why Choose Meritto’s EdTech CRM?
Meritto’s EdTech CRM encompasses all these capabilities, tailored to the unique challenges of the education sector. Trusted by 1,200+ institutions, it offers:
- Centralized lead and inquiry management
- Personalized, omnichannel communication
- Advanced marketing and reporting tools
- Seamless payment integrations
- Mobile solutions for on-ground teams
Take Your Enrollment Strategy to the Next Level
If you’re looking to scale your course enrollments, a purpose-built EdTech CRM is your ultimate partner. Meritto’s solutions are designed to empower your team, enhance learner engagement, and deliver measurable results.
Start your journey with Meritto today. Unlock the potential of a smarter, more effective enrollment process.
