We help
education
institutions grow
enrollments
with clarity,
control, and intelligence.
Meritto is the AI-powered Operating System for Student Enrollments, purpose-built for education. It brings student acquisition, engagement, applications, counselling and post-application workflows together through one connected Enrollment Cloud, with Mio AI adding intelligence across the journey.
Trusted and by education organizations globally
Our Story
Student enrollment was fragmented.
Applications lived in one system. Enquiries in another. Counselling teams worked across spreadsheets, calls and disconnected tools. Marketing, admissions and post-application workflows rarely operated from the same source of truth.
That was the problem Meritto was built to connect that journey.
What began with digitising applications evolved into a much broader enrollment operating system. As more workflows came together, Meritto became the system of record for the student enrollment journey, capturing how students were acquired, how they engaged, where they stood in the process and what needed to happen next.
That context became the foundation for intelligence.
Today, Mio AI brings AI-powered guidance, assistance and automation into these workflows, helping institutions not only manage enrollment processes, but increasingly understand, predict and act on what happens next.
The evolution has been continuous:
Connect the workflow. Build the context. Add intelligence.
That is how Meritto is helping education institutions move from managing enrollment to running it more intelligently.
Our Mission
More Enrollments. Less Chaos.
Our mission is to power enrollment growth with a purpose-built platform, connecting the people, workflows, data, intelligence, and payments behind every enrollment, so institutions can move faster, see clearer, and predict better.
Meritto wasn’t built in a day.
A year-by-year journey of customer trust, team conviction, product depth, and the milestones that shaped what Meritto is today.
Where it all began.
- 25 June marked the start of the journey at Okhla 76.
- The early idea was simple: build software that actually understands education enrollment.
Before the milestones, there was clarity on the problem. That was the real starting point.
Early belief mattered.
Series A from Info Edge gave the team room to build with conviction and move from idea to real product work
The start of the story
- Okhla 76 became the first chapter
- Meritto started with education as the center, not the edge
- The company chose depth in one category over breadth everywhere
The market started answering back.
- The team pushed hard to reach more prospects and learn faster.
- Recognition started following the work, and the pace picked up.
This was the year the idea started meeting real demand.
100 days, 100 demos
- 100 days, 100 demos
- Series B from Info Edge
- Entrepreneur India’s Hottest Startup Award
- IDA’s Startup of the Year
A stretch that brought the team closer to the market.
Community began to form.
Events like the Annual Growth Conference started turning product momentum into a shared industry conversation.
Mission400 changed the energy.
- Took a challenges to onboard 400clients in 400 days.
- Regional offices opened in Pune, Bengaluru, and Chennai.
- Annual Growth Conference 2.0 brought the wider community closer.
Meritto was no longer a small idea finding its footing. It was becoming a serious operating partner for institutions.
The product widened.
Enrollment Cloud launched, expanding the product beyond application management into a broader suite for the enrollment lifecycle.
Growth became visible.
- Regional expansion
- Enrollment Cloud launch
- Roots brought education leaders together
A stronger platform, a stronger signal.
- The work was growing deeper, and the market could see it
- Niaa, the education chatbot, added a new layer to how institutions could engage students.
Scale and recognition met.
- 500 clients on board
- NASSCOM Emerge 50
- Deloitte’s Fastest Growing 50 Tech Companies
- Niaa entered the story
More than a milestone year.
The product was proving its value at scale, with stronger adoption, deeper engagement, and growing industry recognition.
Collexo entered the picture.
- Collexo launched to solve a very real need around education fee collection and visibility.
- Meritto kept widening from enrollment workflows into connected operational layers around them.
The platform was becoming more complete by solving adjacent problems that institutions were already dealing with.
Learning kept becoming shareable.
The Academy for community reflected a growing focus on learning, not just software adoption.
Payments became part of the ecosystem.
- Collexo launched
- Education fee workflows came into sharper focus
- The ecosystem around Meritto started getting more complete
Five years in, the shape was clearer.
- The team looked back on five years of building, learning, and expanding.
- Crossing the 1,000-client mark proved that the category need was real and enduring.
The platform had crossed a new mark.
- Celebrated 5 years of the journey
- Crossed the 1000-client milestone
- What started small had become a trusted category player
From momentum to maturity.
By now, Meritto had moved from being a promising solution to being trusted infrastructure for many institutions.
A new name for a wider ambition.
- Meritto became NoPaperForms’ flagship product brand for student enrollments.
- Evolve launched as a closed-door user conference.
- Global expansion began with the UAE.
Rebrand, but with substance.
The shift to Meritto reflected how far the product had evolved, from application management to a broader operating system for student enrollments.
The brand caught up with the journey.
- Meritto gave the enrollment platform a clearer identity for what it had become, while NoPaperForms remained the company behind it.
Expansion, with intention.
- 2024 was about taking the Meritto way into new markets.
- At the same time, the engagement stack got sharper and more complete.
The footprint widened again.
- Industry-first certification program launched
- Expansion moved into Malaysia
- The engagement suite expanded with Echo, Zing, Niaa and Voice Broadcast.
- 100 ESOP holders marked a people milestone
People mattered too.
Celebrating 100 ESOP holders made it clear that the journey was being built and owned by many hands.
The AI chapter became real.
- Mio AI launched as NoPaperForms’ agentic AI platform and intelligence layer.
- The Education Circuit podcast began, Pixi launched, and the Enrollment Index entered the market.
Still grounded, still moving.
The future-facing work remains tied to the same practical problems institutions started with in the first place.
AI Labs
- Cross-functional teams came together to build working AI solutions to solve real enrollment challenges.
- Winning teams competed for a ₹1 lakh prize pool, turning AI experimentation into an innovation movement.
Recognized for the craft, measured by the impact
Our work has earned recognition from some of the most respected names in technology and education. But for us, awards are just milestones, the real reward is the success of our partners and their students.
Meritto in the News
Recognized for the craft, measured by the impact.
Our Values
These are not wall quotes. They are the working principles that have shaped how Meritto builds, supports, and grows with institutions.
Solve for customers
We stay close to the people running enrollment every day. Their friction, context, and goals shape what we build, so their teams can focus on strategy and growth.
We always find a way
Some answers take time. That never stops us. We keep trying, learning, and looking until the way forward becomes clear today or tomorrow
Raise the bar higher
We don’t just improve what exists. We build what’s next, set higher standards, and create innovations that move our customers and the industry forward
Trust is earned every day
We obsess over the details, never compromise on security, and show up when it matters, because trust isn’t a milestone; it’s a long-term commitment.
at Meritto
at MerittoA glimpse into life at Meritto – where collaboration, creativity, and celebrations bring our culture to life. From team moments and knowledge-sharing sessions to festive events and milestones, these snapshots capture the spirit that drives us forward every day.
Close to institutions. Expanding with purpose.
From regional presence across India to growing international reach, proximity has always been part of how we learn and build.
Meet the Team
Meet the people shaping Meritto, combining decades of experience across technology,
education, SaaS and growth to build for the realities of enrollment.
Built into something bigger.
Meritto is part of NoPaperForms, a purpose-built technology platform for education spanning enrollment, payments and agentic AI.
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